How Much Are You Worth?
When you visit certain Web sites on the Internet, ad requests are sent to advertisers. They compete for a chance to serve ads to you. The bid prices they submitted to auctions are generally based on your information that advertisers possess, for example a profile inferred from your Web history, and your browsing context. The prices reflect how they evaluate your profile. We capture these prices to give you a quantification of your value from advertisers' perspective.
Results: We do not have any data associated with you. If you use Firefox or Chrome, please install the plugin and enable cookies. Note that our plugin does NOT work with Ad blocker extensions such as AdBlockPlus or any addons of these types. If you use Ad blockers, and still want to know how advertisers estimate your private data, you have three options:
- Deactivate Ab blockers, browse the Internet as usual, and reactivate your Ad blockers whenever enough prices are collected (i.e. our plugin starts showing you your average price and the number of prices is larger than 20-40). This could take a couple of days or just one day, depending on your browsing habits.
- Deactivate your Ad blockers, click on some (10 to 15, with e.g. several refreshes) of the links example from this list, and reactivate your Ad blockers later once you are done. This option is faster, but might somehow affect the results.
- For Firefox create a new Firefox profile and browse the Web as usual with our plugin installed. Of course do not use Ad Blockers. For Chrome, create a new browser user profile: see here or alternatively check this tutorial.
We show below some general highlights, if you do not use Firefox or Chrome, or do not wish to install the plugin.
The average price paid for user's private data (items in Web browsing history) for our users is:
Summary of the results
|Total number of users (with prices)||264|
|Average price of users||$0.001279|
|Price of the cheapest user||$0.000038|
|Price of the most expensive user||$0.011999|
Are you interested how much advertisers pay for your data? Go and check!
NEW Below we show the data of a new project [data since December'14].
The average daily money spent on ads, per user is:
|Max money spent on a user||$0.876|
|Min money spent on a user||$0.007|
|Average number of displayed ads, per user||1452|
|Number of users who submitted this data:||8|
UPDATE: The per-advertiser prices that are paid for your data: are here. You can improve this data by continuing the use our plugin. Thanks for your collaboration!